Joe got in touch with me a while back and asked if I’d like to comment on how my experiences in independent e-publishing have differed from my experiences with New York publishing. I’m pretty sure the Neely Tucker article in the Washington Post covered a lot of that
but I’m always happy to answer additional questions. (So ask away!)
In the past year, I’ve released 12 self-published books in the past eighteen months in two genres under two different names--Bella Andre and Lucy Kevin. My latest release, FROM THIS MOMENT ON, hit the Apple and BN Top 30 bestseller lists immediately, and is currently #27 on the Kindle Contemporary Romance list.
In April 2010, I began e-publishing with two sexy, contemporary, backlist Bella Andre romances. After having a bit of unexpected success in those early months, I knew my chance had come to finally write the book my readers had been sending me emails about for five years. When LOVE ME did better than I ever imagined--Joe and I spoke on the phone last summer and I remember telling him I was shocked to have sold 1000+ copies of that book. He cheered!--I realized there was something to this whole e-reading business.
Of course I quickly went out and bought a Kindle and then a Nook later that fall and most recently an iPad. I released a couple more backlist books in October 2010 and then an original sequel to my Bad Boys of Football series that had been released through Pocket a few years back.
Meanwhile, my husband had been watching my e-numbers rise for these self-published Bella Andre books and he kept saying, “Put out those fun chick lit books you wrote that no publisher ever bought!” Because I’d written them several years earlier, they needed significant rewrites, but I had always believed in the novels...and I like my husband to feel like I listen to him now and again. :) But since those books were very sweet (and snarky all at the same time), I knew they couldn’t be published as Bella Andre books.
Lucy Kevin came into being on a cold January morning in the Northern California wine country. Honestly, I figured 6 people would buy her books. To say that I was shocked when more than 25,000 people had downloaded SEATTLE GIRL and FALLING FAST by the end of February is a huge understatement. I released a third Lucy Kevin book in March titled SPARKS FLY.
The thing people are surprised to hear is that I didn’t draw from my existing Bella Andre readership for the Lucy Kevin books. In fact, until the Washington Post article came out, no one knew that Lucy and Bella were the same person, because I wasn’t sure the readerships would overlap between my teen-friendly books and my super-sexy romances. With the Lucy books I got to experience launching a new digital author--and building that readership--entirely from the ground up. It's been a lot of work, but I've loved trying to figure out what made people want to take a chance on a book. Heck, I’m still trying to figure that out :) and then find enough hours in the day to actually make it all happen!
Amazingly, here’s what happened--in some cases retailers were more excited to feature Lucy Kevin because the chick lit/sweet romance novels could reach a bigger mainstream audience. It simply didn’t seem to matter that no one had heard of Lucy Kevin. The fun, flirty covers (Oh, hello new graphic design skills I never thought I'd need!) seemed to draw people to the books and I’m guessing the $.99 to $2.99 price points helped, as well. Once I’d developed relationships with retailers via my Lucy books (I’m a “PubIt! Pro” for Barnes & Noble’s self-publishing wing), my recent launch of the more mainstream Bella Andre THE LOOK OF LOVE became even bigger and better.
I took things another step further in April when I decided to incorporate multimedia in my latest Lucy Kevin young-adult romance, GABRIELLE